How to Create a Collection

A ​​CMS Collection is a grouping of content types with a customizable structure in the Webflow CMS, like blog posts, authors, or help articles.


A Collection is like a database where content can be stored and dynamically referenced throughout your site. Each Collection signifies a different type of content, and individual pieces of content within a Collection are called Collection items.


To create a CMS Collection, go to the CMS panel and click the “Create new Collection” icon at the top-right of the panel. Then, you’ll be able to design your Collection in the CMS panel.

Using Collection templates

When designing a Collection, you can always use one of the prebuilt Collection templates located in the Collection templates section. This is useful if you’re not sure what content structure you’ll need for your Collection. The templates include: 

  • Blog posts
  • Authors
  • Categories
  • Projects
  • Clients
  • Team members
  • Listings
  • Events
  • Menu items
  • Songs
  • Shows
  • Recipes

If you use one of these templates, the Collection settings and Collection fields will be pre-filled, although each setting and field are customizable. You can also add and/or delete the custom fields.

The Collection templates section in the CMS panel.

Collection settings

In the Collection settings section, you can customize the Collection name and Collection URL.

The Collection settings section in the CMS panel.

Collection name

You can name your Collection in the Collection name field. The Collection name can be customized at any time.

After you specify the name of your Collection, singular and plural versions of the name are generated and used in different places throughout the site. You can also customize the plural and singular versions of your Collection name by clicking on either Plural version or Singular version beneath the Collection name field.

Collection URL

You can also choose a Collection URL. This slug is the name of the folder your Collection pages are stored in. This text also determines the URL structure of your Collection pages, which are generated for each Collection item (e.g., if you input “blog-posts” for the Collection URL, and make a Collection item named “cheesecake,” the page URL for the “cheesecake” page will read “website.com/blog-posts/blog-post-article”). The Collection URL can be the same as the singular or plural version of the Collection name or it can be customized.

Renaming the Collection URL

You can rename a Collection URL at any time. However, if you’ve already published your site, you’ll need to set 301 redirects to ensure that existing external links to pages in the Collection will keep working. Here’s how you can set the redirect without having to redirect each and every Collection page:

  • Old path: /old-collection-url/(.*)
  • Redirect to path: /new-collection-url/%1

Collection fields

Collection fields aren’t website elements — rather, they’re fields where data is stored for each Collection item. You can input these data in Collection items and reference these data (i.e., content) in your site designs.

Each Collection comes with a Name and Slug field, which are the name and slug of each Collection item. The slug is automatically generated when you input a Collection item’s name, but you can overwrite it to create your own slug.

There are many different custom field types to choose from when structuring your Collection:

  • Plain text
  • Rich text
  • Image
  • Multi-image
  • Video link
  • Link
  • Email
  • Phone
  • Number
  • Date/Time
  • Switch
  • Color
  • Option
  • File
  • Reference
  • Multi-reference

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