Add SEO title and meta description
Learn how to set the SEO title and meta description for each page on your website.
Search Engine Optimization (SEO) is the process of improving your site’s visibility in search engines to increase the quantity and quality of traffic to your site. You can modify the title and description that appear in search engine results when someone searches for your site or a keyword relevant to content on one of your site’s pages, or you can disable search engine indexing of specific static pages on your site.
How to set SEO settings
Good to know: SEO titles and meta descriptions work best when they’re specific and relevant to the page’s content. For example, your home page’s SEO settings should be different from your pricing page’s SEO settings. You can’t set SEO settings globally, and SEO settings apply only to the page on which you’ve set them — so it’s best practice to set SEO settings for each of your pages.
You can manage 2 SEO settings:
- Title — the text that typically displays as the page’s title in search results. It’s best practice to keep the title under 60 characters
- Meta description — the text that typically appears below the page’s title in search results. Meta descriptions can prompt people to click through to your site’s page, especially if the description is relevant to your page’s content. There’s no character limit for meta descriptions, but search engines truncate long descriptions.
You can view and manage the SEO settings for a page by going to Pages panel > Page settings > SEO settings.
A few notes:
1) Meta descriptions aren’t always used in search results. Sometimes Google shows a text snippet from the site page that contains the search term that was typed into Google.
2) Resist the urge to cram these fields with keywords to rig search results. Google ignores (and, in some cases, penalizes) deceptive practices.
How to set dynamic SEO settings
On Collection pages, you can define a pattern that all pages in a Collection will use for their SEO titles and meta descriptions. That way, rather than manually writing the SEO settings for each Collection item, all Collection items automatically generate their SEO title and meta description based on the pattern you set. For example, if you have a Collection of blog posts, you can use dynamic data in your SEO settings to pull content from your post’s name or title Collection field.
Just like static pages, you can edit this information by going to Pages panel > Page settings > Open Graph settings. To populate your SEO settings with dynamic data from a Collection field, click Add field.
After updating your SEO settings, remember to publish your site to allow your changes to take effect. Changes made to your site’s title tag and meta description can take days, weeks, or even months to get indexed and start showing up in search engine results pages (SERPs)